著者コメント

My co-author Theresa Kushner and I enjoyed putting this book together.
Some B2B marketers are a bit intimidated by data.
Our objective was to demystify the topic, and make it more accessible.
Because, frankly, nothing is more important than gathering and leveraging data about customers and prospects.
Each account, each contact, can represent thousands, even millions, of dollars in revenue.
Clean and complete data gives us the ability to reach these targets, and analyze the opportunity.